Ad Personality

When I am using my social media and looking at specific things such as roller-skates or clothes of a specific brand I tend to see advertisements for them everywhere for a while. There are also advertisements that are directed at me due to purchases I have made in the past even across apps and websites. I believe that advertisers see me as a variety buyer in the view that I will buy any number of things on social media. They believe that I am not very picky and am actually a very avid spender when it comes to money and that it is very easy to intrigue me or catch my interest. It is a fact that I love to buys clothes and athletic gear yet sometimes I will get and advertisement for an air fryer which is cool and all but not something that I really need.

It is somewhat true that I tend to buy a variety of item online and across social media, but at the same time I am careful with what I spend my money on. I do tend to do quite a bit of window shopping before actually purchasing a product, such as the time when I bought boxing gloves and a hoodie from one of my favorite tv shows a few weeks ago. My advertising identity is a bit more exaggerated if you ask me compared to my real identity. One similarity with the two is that I do tend to buy a variety of items pretty frequently. A difference is that I do not just buy anything that peaks my interest it as to seem somewhat unique or useful to me in some way. The way that I buy is sporadic and precise that advertisers have to work harder to recommend something that will actually peak my interest making the said ads more random.

I would say that my advertising personality and my real identity are more different than similar when you compare the two. The only similarity that really stands out is my tendency to buy a variety of items all at once so I get everything that I need or want at the same time for convenience. I believe that this in reality makes it harder for advertisers to really get a grip on what I like also due to the fact that I do extensive research on something before considering even buying it. Advertisers may try a variety of things in order to get me to buy something but I only buy things that I need or really catch my attention since I am picky with spending my money. When it comes down to it my ad identity and real identity only have a few similarities to note on the surface.

The way that I spend my money makes it harder for advertisers to pin point what type of shopper I am and this in turn makes it harder to find things that interest me. I do not believe that advertisers can really understand my buying patterns. Therefore they are most likely guessing on what type of shopper that I truly am and spend a lot of time trying to predict what the next thing is that I am going to buy. Although I do not do this intentionally it is simply my way of shopping that they have to learn to adapt to which is hard because I randomly buy things depending on funds and my situation. The biggest issue with the difference in my ad personality and person identity is the fact that the ad personality is unrealistic due to my low social media use.

The differences between my online social media ad personality and real life identity are very different with very little similarities. The idea of an ad personality and real identity a very different and while advertisers may think that they know what people like and what they might be interested in the chances are that not many people will actually buy these recommendations. Advertisements while can be somewhat helpful are not always completely accurate and in my opinion most of the time do not really show me things that I care to spend my money on. However someone else may get recommendations that better suit their personal needs or wants. Advertisement personalities do not always project a persons best interests but simply things that a person might like based off previous purchases making it somewhat unreliable on social media.

“Automotive Social Media Marketing” by socialautomotive is licensed under CC BY 2.0