Life, Tools, and Fools

Social networking has become an increasingly popular way for people to stay connected to their friends and family from all over the world. It has also become an invaluable tool in business, providing companies with an effective level of access to potential customers. Rather than using the Newspaper to put an advertisement out you can display it right on someone’s phone; using links to send them to your website. There are numerous benefits to be gained from utilizing social media in both personal and professional ways. People utilize Instagram, Tiktok, and Facebook to make money. College students who study Digital Marketing will most likely flourish in today’s society because of the effects and usage of social media platforms.

For starters, social media sites offer people a platform to communicate with one another no matter where they are. Not only do these websites provide users with a way to share information, but they also help relationships stay in touch. For example, if two people have common interests, they can use social networking websites to stay in touch with each other. This can result in a great sense of community, as people are able to form new friendships with other people from all over the world. Even the use of FaceTime helps bring the feeling of being together in real life possible.

Social Media is also a great way for businesses to reach out to potential customers. By boosting the latest technologies, companies can utilize social media websites to advertise their products and services to customers worldwide. These platforms allow companies to interact directly with their consumers and gain feedback. This provides businesses with an opportunity to not only improve their products and services but also increase customer satisfaction. It is also a very convenient way to shop for random items you might need. Rather than going out to buy a product, you can buy it right from your phone and it ships to your house, super convenient.

What is the negative impact that social media has on society? People will say cyberbullying but even the most famous celebrities like Kim Kardashian receive negative comments. There will always be a negative person in this world, but thankfully social media creators offer this extremely useful button, the “block” button. This completely restricts any individual you want from getting ahold of you, viewing your page, and sending messages to you. Another thing most parents have a problem with is the usage of social media for entertainment. Yes, scrolling through funny videos on TikTok can suck you right in and make you lose track of time, but you need a balance. Communication with your children is essential and also getting them involved in activities in school is important for the social experience.

In conclusion, social networking is an invaluable asset to both individuals and businesses. It offers lots of advantages and benefits, such as providing a way to communicate with people from different parts of the world and allowing businesses to interact with their customers. Therefore, it is clear that social networking should be embraced, as it has the potential to benefit everyone involved. It continues to evolve in society and continuously benefits people across the world.

Feature Image: “iPhone X” by TheBetterDay is licensed under CC BY-ND 2.0.

Image: “globe” by Katey Nicosia is licensed under CC BY-NC-SA 2.0.